Just read this post on Mashable about “dead” Dodgeball. Interesting to see how services develop and why some succeed and others fail..

Dodgeball, the text-message based social networking service, seems to have been left for dead.

Dennis Crowley, the founder of Dodgeball, and Alex Rainert have both left the sinking Dodgeball ship. Acquired by Google in 2005, Crowley insists that Google is not providing the resources necessary to innovate their service, let alone keep up with recently popular Twitter and newcomer Jaiku. Crowley and Rainert have decided to quit Google, leaving Dodgeball to fend for itself. An announcement from Crowley says that the whole experience at Google was frustrating, “especially as we couldn’t convince them that Dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space.”

In the end, that leaves Twitter the reigning chief. Not that their dominance was in question as of late, but Dodgeball is sure to meet its end very soon. It’s a shame that Google never built up Dodgeball, considering the current and future mobile market, but then again, Google has $3.1 billion deals to tend to.


Thanks to BlueAce here some more info from the guys themselves:

So…. Alex and I quit Google on Friday.

It’s no real secret that Google wasn’t supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us – especially as we couldn’t convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. And while it was a tough decision (and really disappointing) to walk away from dodgeball, I’m actually looking forward to getting to work on other projects again.

So, what’s next? Starting today (Monday!) I’m joining the kids at area/code who are knee-deep in building all sorts of Big Games (remember PacManhattan? ConQwest?). Alex is moving on to IconNicholson where he took a gig as a Creative Strategist focusing on mobile and emerging technologies. (And sorry, but I don’t know what Google has planned for dodgeball going forward.)

ps: Clear your calendar for this Saturday (April 21). A whole crew of us are dj’ing to celebrate our escape. (details + invite coming soon!)