Some inspriring stuff on the Telco 2.0 blog. It tells about the shifting of control between handset vendors, operators and users. Conclusion: the user gains control.
The question I have is what impact does the increasing power of the user have for both the handset vendor and the operator. Seems to me that when your traditional control weakens your brand will be a key asset!! Sounds pretty healthy to me..It will be preference and cost which will drive the decision. So efficient and high quality distribution of communication services and an appealing brand. Here comes the problem. Do the big global operators have appealing brands? I don’t think so. They have to reach a broad audience with many messages. I believe that we will see segmented and targetted brands. Coming from MVNO’s??